Conference Keynote Address – 2017

Watch the ARCHIVED WEBCAST from Tuesday, October 3, 2017, at 9:00 a.m.

Opening Keynote
Tuesday, October 3, 2017 (9:00 a.m. – 10:00 a.m.)
Rasmuson Theater, National Museum of the American Indian

The Future of Social Impact Storytelling: What Will Change, What Won’t and Why It Matters

Everywhere you turn within the social impact sector, there’s talk about the power of storytelling. And for good reason. Effective stories create action – they can build movements, mobilize supporters, win elections, and yes, spur donations. Stories bring a museum’s impact and work to life. John Trybus will share findings from two applied research studies about the future of storytelling for social impact. He will look at what that means for an organization’s strategy. The results and ideas for action will surprise and inspire you.

Click here to visit the 2017 Smithsonian Affiliations National Conference page.

John Trybus headshotJohn D. Trybus
Managing Director & Adjunct Professor, Center for Social Impact Communication, Georgetown University

John D. Trybus is a social strategist on a mission to help impact organizations embrace the blur—between sectors, functions, departments and human strengths—for good.

He leads and manages Georgetown University’s Center for Social Impact Communication, a renowned research and action center working to ignite the power of responsible marketers, communicators, fundraisers, and journalists to combine their strengths within an organization in order to drive societal change. In collaboration with the Center’s amazing team, John is charged with driving its operations, strategy, partnerships, research and curriculum.

Read his full bio here.