Logos & Taglines

Affiliate Co-Branding Guidelines

Smithsonian Affiliates are the only group outside the Smithsonian that has permission to use special, co-branded Smithsonian logos. Affiliates are encouraged to take advantage of the logos and taglines provided in this area for use on marketing materials, brochures and signage. All use of these taglines and logos must be reviewed and approved by the Affiliations office.

Logos are available in several formats. Please contact Elizabeth Bugbee (bugbeee@si.edu), or your National Outreach Manager for the Smithsonian Affiliate logo.

As per the Smithsonian Affiliations policy, “all Affiliate uses of the Smithsonian name, logo, tagline and the names of individual Smithsonian museums are subject to Smithsonian approval; Affiliates shall submit requests in writing, with appropriate designs and examples, and may not proceed to use in any manner without written approval from the Smithsonian. The Smithsonian name and logo may not be used by an Affiliate for fundraising purposes except for specific, mutually agreed collaboration activities, between the Affiliate and the Smithsonian, and only with the prior written approval from the appropriate Smithsonian office(s).

Questions about Smithsonian logo use may be directed to Elizabeth Bugbee, Communications and Professional Development Manager, (202) 633-5304, BugbeeE@si.edu.

Smithsonian Affiliate Tagline

An easy way to promote your Smithsonian Affiliation is using one of the approved taglines:

“In Association with the Smithsonian” or “A Smithsonian Affiliate”

Communication Resources:
  • Tips for adding Affiliations information to your press materials
  • Checklist for communicating about your Smithsonian Affiliation
  • Smithsonian Affiliations Fact Sheet
  • Additional resources for co-branding with the Smithsonian
  • Logo Lowdown: Everything You Wanted To Know But Were Afraid To Ask (on The Affiliate Blog)