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Logo / Tagline


Smithsonian Branding Guidelines
Smithsonian Affiliates are encouraged to take advantage of the logos and taglines provided in this area for use on marketing materials, brochures and signage. All use of these taglines and logos must be reviewed and approved by the Affiliations office. Click here to download the Smithsonian Affiliate logo and for guidelines. Please note: Affiliates should only download the Smithsonian Affiliate logo. Smithsonian Affiliations is reserved for internal use only.

Documents to help guide you in communicating about your Affiliation:

Smithsonian Affiliate and Smithsonian Affiliate Membership Logos
Smithsonian Affiliates are the only group outside the Smithsonian that has permission to use these logos. Logos are available in several formats. Contact your National Outreach Manager for logos. Learn more about the Smithsonian Affiliate Membership Program here.











Smithsonian Affiliate Tagline
An easy way to promote your Affiliation is using one of the Smithsonian Affiliations taglines, "in association with the Smithsonian Institution" or "a Smithsonian Affiliate." Smithsonian Affiliates are the only organizations that have the unique advantage of using special taglines on promotional and marketing materials ranging from press releases to rack cards, building signage to flags, and websites to membership materials.









Smithsonian Institution and MassMutual Foundation
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Perot Museum of Nature and Science in Dallas, Texas
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